Web Site Analysis

If you currently have a website, you should ask yourself these important questions:

• Who are my visitors?
• How did they find my website?
• Which search engines brought the most hits?
• What keywords did they use on the search engines?
• How are they using my website?
• How often do they visit my site?
• What pages are they most commonly using?
• What browser are they using?
• What platform are they using (Windows, Mac, UNIX)?

If you don’t know the answers to these questions, it will be impossible to determine if your current web marketing strategy is working for you, or if you need to rethink the strategy for promoting your website.

The Analytical Process

By analyzing your website, InnoVative Web DeZigns will provide critical insight into the way your site is being used. Our areas of study will include:

• The networks visitors are coming from.
• The most commonly browsed web pages.
• The most commonly requested files.
• How visitors found your site.
• The search engines visitors used to locate your site.
• The most popular keywords visitors typed into the search engines to lead them to you.
• The browser visitors used to navigate your site. Are they using the most current browser? Is your site compatible with all the browsers?
• The way visitors are navigating your site.
• The platform (PCs, UNIX, or Mack) the visitors are using.

Once our analysis is complete, we will provide you with a written report of our findings and recommendations in terms of restructuring your website and Internet marketing strategy for optimal performance, user-friendliness and search engine ranking.

Contact us today for an extensive analysis of your site.